Changing this segment to “Drawing of the Moment” because as I should have known – I cannot be defined my space and time. cheers xG

I’ve decided to start a digital series entitled “Digital of the Day” each day I will attempt to create a rendering of my choosing and post it here.

It could be a brief sketch, an involved drawing, a hybrid piece  a t-shirt design, anything really… At times, it may not even be pretty. That is the beauty of it. Enjoy.

The piece above is something I created listening to my current Soundcloud likes. I’ve been finding new music from Souncloud for some time now, and I am absolutely in LOVE.

This piece was created after the completion of a 16-page mini booklet for my new client “Bravo Craft Beer” – an import group that imports craft beer brands from the US and the UK based out of Australia. Very exciting stuff. Will be posting that booklet as well as soon as I am able to format it for the web.. So at the very least I was tired, sick of looking at pixelated plcements in indd, and wanted something spacey.

Much Love, Gina

The transition from Fall 2012, to Spring 2013 has been a wild and exciting time.

I was worried, during my time at BrewDog PLC, I felt like a rockstar, and was thankful for every minute I could spend with this cutting edge company at the forefront of the craft beer revolution. Much love and thanks to James, Martin, Charlotte, Brian, Dan.. and the many many friends I have the pleasure of knowing from this experience.

In this gap between now and then, I arrived home from my Scottish total immersion I completed and defended my Master of Art in Graphic Design degree from the State University of New York, College at Oswego.

Also in this time, I took an internship with a New York State BrewPub. This particular established restaurant is know for having fresh and delicious local beer. During the time spent observing this company, they were in the process of laying the groundwork to expand their brewing component.  This gave me the opportunity to experience a pending company expansion and all of vital necessities for successful ”continued growth.”

Caught some press for the 3 month Internship I completed with BrewDog

http://www.brewdog.com/blog-article/meet-the-brewdog-hq-team

A few weeks ago Flying Dog’s Brophy & Savage invaded BrewDog for military Coup d’état, and turning water into wort. As you would expect, a Dog Fight did break out.

Brewing with Flying Dog @ BrewDog Fraserburgh

The Event : INTERNATIONAL ARMS RACE : UK EDITION. This event took place at 5 BrewDog locations in the UK : Aberdeen (23.08), Glasgow (23.09), Newcastle (23.10), Manchester (23.11), Camden (23.12)

Two Beers we brewed : containing 0IBU & woody high notes of different proportions, respectively.

Arms Race Aberdeen

THE RESULTS : FD 3 – BD 2 (ot – shootout)

ABERDEEN : BREWDOG

GLASGOW : BREWDOG

NEWCASTLE : FLYING DOG

MANCHESTER : FLYING DOG

CAMDEN : FLYING DOG

Arms Race Newcastle

Special thanks to Matthew Brophy & Ben Savage of Flying Dog, Neil Taylor & James Watt of BrewDog for making this fantastic voyage a success.

Dates for the INTERNATIONAL ARMS RACE : USA (Freedom Edition) TBA

Angela Smith and Gina Sherwood for BrewDog at 'Taste Of Edinburgh' 2012

As per my Fellowship Grant through The State University of New York College at Oswego, I have had the opportunity to take a Job in Fraserburgh, United Kingdom at BrewDog. I have been here for about 6 weeks now, I cannot believe the amount of work that has been at my hand.

My main tasks include : media relations, graphic design, coordinating of print materials, product development & design, marketing, brand representation, video production & photography.

Media Relations: This roll consists of coordinating with film crews, journalists, and a range all interested outside inquires.  Thus far I have coordinated with film crews from BBC ALBA (UK) & Vincent-TV (Germany), at the moment I am in talks with British GQ, and later on this month I will be guiding journalists from “The Gate Report” (Sweden) & a Restauranteur (Japan) into the BrewDog world.

Graphically speaking :  I have just completed a design for a BrewDog event that is taking place in Singapore, as well as brewing event posters that are to be featured in BrewDog bars. I am currently working on a poster that will highlight the series of UK events that will pay tribute to the “INTERNATIONAL ARMS RACE” (a brewing battle between Flying Dog (US) & BrewDog).

INTERNATIONAL ARMS RACE:

BrewDog: http://www.brewdog.com/blog-article/international-arms-race-flying-dog-v-brewdog

Flying Dog http://flyingdogales.com/we-declare-war-on-brewdog-and-think-scots-talk-funny/

Changing wordage or altering pre-existing print material, sending them to print, & then distribution to one of 7 bar locations throughout the UK is a task that can be tossed into my day at any moment. A design of my making is currently be part of a major garment order that I have complied : this task includes; assessing current stock both in house & in the bars, reordering of pre-existing t-shirt designs, integrating new designs, scouring materials of quality, then compartmentalizing the whole lot into sizes, making sure production is on track, and eventually I will distribute the order amongst the bars, the online store, and in-house stock.

Also in the works, I have taken on a complete menu overhaul: this included consolidating and reformatting the current menus and print materials featured in the bar locations into one congruent and accessible menu design. As well as an accompanying technical drawing that illustrates a concept for metal housing that will contain the master menu.

Gina at BrewDog contruction site in Ellon

The role of an in-house photographer, was a surprising and welcome edition to my daily responsibilities. This includes creating images for online shop, a potential buyer, or simply documentation of BrewDog life. Currently I am in the process of documenting the construction of the new BrewDog brewery through time-lapse photography. This included: sourcing and purchasing appropriate cameras and housing, choosing the best location to place the cameras that will remain unobtrusive to the construction crews.

New Brewery :  http://www.brewdog.com/blog-article/we-built-a-new-brewery

A task that I have taken on that is possibly the closest to my heart, is that of developing a system to re-brand 1000+ of kegs. The kegs were previously branded with a name of their former owners, and that tag had been screen-printed on. Using my production knowledge of  graphic design, metal fabrication, screen printing, and woodworking – I have developed a method to sand off the pre-existing print, as well as tag with a “BrewDog Jumping Dog”. In choosing the design for the stencil I wanted it to be:  easily recognizable, accessible, and contemporary – as well as not difficult to apply.

In my first few weeks at BrewDog I was charged with the task of sourcing and purchasing a wardrobe for a video shoot to commemorate a beer that was being made in ‘recognition’ of the 2012 London Olympic Games. During the shoot I was an aid to the director, making sure people were in shot, that everything worked, and that we had everything we needed. The video dropped last week before the official start of the games and it was amazing to see the work that I had designed committed to film. An even more amazing feeling came over me when the beer was released to the public on the following Saturday july 28 2012 – the bar staff decided to dress up in outfits like that of the video – all over the UK.

video can be seen here: http://www.brewdog.com/blog-article/never-mind-the-anabolics-launch-events-this-saturday

BrewDog Headquarters

Thus far this has been the most incredible experience, I feel truly fortunate to have this opportunity, and incredibly blessed to be able to wake up everyday and do everything I love to do. BrewDog xx

Bragging rights: mash tun 0 – Gina 2

Very happy to report that this summer I will be journeying across the pond, destination: UK.

This is all due in part of a Fellowship Grant through the State University of New York College at Oswego, and the generous cooperation of an innovative, independant Scottish company.

In the coming months I look forward to starting my journey, something I have dreamed about for quite some time. But in the meantime, school calls.

..and did you hear the one about the infamous lager company that made a 007 deal? Shaken not stirred bro. G